Web: How to run Abandonned Cart campaigns for Web Push notifications

In order to run abandonned Cart campaigns on Web Push notifications, you need to make sure that the segment and the schedule of your reccuring campaigns have a correct setup.

 

There are several possibilities to implement this scenario but here is an exemple.

 

Enable the following Custom fields that would get updated by our UpdateDeviceInfo method

SEGMENTATION

- last Cart date : date of last addition of a product to a cart

- Cart status: [0;1] depending or empty or full

- last Purchase date : optional if you want to exclude recent buyers from your campaign

 

PERSONNALIZATION

- last added product name : name of the last product added to the cart

- last added product id : Id of the last product added to the cart

- Cart Id : id of the last product added to the cart

 

You'll then be able to create the following segment to dynamically select the eligible users to the Abandoned Cart campaign: 

 

Then you can create your message:

 

And you can setup a daily schedule at the time you want: 

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