Statistics export per message via sftp

This flow enables you to get the daily statistics of the Accengage campaigns. You will get the statistics of all the messages sent within the previous day.

 

KPI

Definitions


Number of targets

 

Number of people to whom the message was sent: 

  • system op-tin = Y 

  • token different from “ “ 

  • feedback less than 3

 

Test messages are taken into account. 

For recurrent messages, there is no notion of unique users. 

 


Number of bounces

 

Number of users who did not receive the sent notification (number of feedbacks sent by distributors, which indicates that they were unable to deliver the message).

 

A bounce is a feedback from Google or APNS, mainly when the user has “uninstalled” the app. 

 


Number of messages sent

 

Number of successful messages, therefore received by the system. The way we calculate is target - bounce. 

 

Test messages are taken into account. 

For recurrent messages, there is no notion of unique users. 

 


Number of reactions

 

The number of clicks that generate an app opening. 

 

On interactive buttons, we count clicks only on action buttons.

 

Test messages are taken into account. 

 

It may also contain clicks from some opt-out profiles, who were considered as an opt-in by the device when the message was sent. However, at this time, we didn’t have the information that they were opt-in as the application hasn’t been opened since. Then, they are not included in the target and reached session, as we only take into account the opt-in profiles. 

These profiles can become opt-in after the click.

 

 

 

If you have any other questions on this topic, feel free to reach out to our support via this form.

 

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