Advanced Statistics - InApp Messages

In this article, you'll find all the information regarding the information for advanced statistics for InApp messages.

The example above shows you the view and information displayed by default.

• Creation date: is the date your In-App has been created

• Activation date: is the date your In-App has been activated

KPI	Definitions
Displays	Number of times your In-App has been displayed, without user distinction.  On advanced statistics, you cannot find data on the numbers of users who click on the closing button.
Reactions	Number of times your In-App has generated a click/reaction without user distinction.
Visits	Number of times your application was opened within the 24 hours following a user’s reaction (reaction is not counted in this total).  Post-click statistics are incremented for the message which has generated the last reaction. As a matter of fact, during the day, you send a message A and then a message B. The user reacts only to the message A. The visits counters will be incremented for message A. The user reacts to the message A and then to message B. The visits counters will be incremented for the message B and not A (as the last click was done for the message B).
Events	Number of times your application generated an event (including purchase, cart, and lead) within the 24 hours following a user’s reaction. Post-click statistics are incremented for the message which has generated the last reaction. As a matter of fact, during the day, you send a message A and then a message B. The user reacts only to the message A. The events counters will be incremented for message A. The user reacts to the message A and then to message B. The events counters will be incremented for the message B and not A (as the last click was done for the message B).

Concrete example

The understanding for "Message 08" is :

• The In-app message has been created on April 05, 2019.

• It has been displayed 12 times in total and has generated 4 reactions.

• After the display and for the selected time period, the message has generated 3 openings within the 24 hours after the user's reaction.

You can look at statistics for a specific in-app message by using the toolbar available in the top right corner of the statistic board. 

Custom board

The statistics displayed when accessing the page are the default ones.  

However, you can create your own board with your indicators by clicking on the icon . When clicking, a pop-up appears with the list of the available indicators.

You can select up to 13 indicators on your in-app board. If you reach this limit, you will have to remove one indicator to add a new one. As for visual statistics, you can save your board as a custom one. 

To do so, please: 

• select the indicators you want and click on the icon

• Indicate the name you want for this board and validate

Your custom board is now available in the dropdown menu:

The iconallows you to export your statistics through a CSV file. 

On the export file, the data are calculated the same way as described previously. The selected time format (hours, days, weeks, months) will be the one for the export file. They contain all the reactions of the day for messages sent the  same day, and the reactions of the day  for messages sent days before. 

If you have any other questions on this topic, feel free to reach out to our support via this form.