Export reaction via sftp

These export files are filled with daily data. 
They contain all the reactions of the day for messages sent the  same day, and the reaction of the day, for messages sent days before. 

 

Users who are in the file are profiles with : 

  • token different than “empty”

  • feedback less than 3 

  • system opt-in and system opt-out

 

KPI

Definitions

Optin


If the value is equal to 0, then the device was opt-out during the last session. 


If the value is equal to 1, then the device was opt-in during the last session. 


Bounce


If the value is equal to 0, then the device did not get a bounce. 


If the value is equal to 1, then the device got a bounce.  


A bounce is a feedback from Google, APNS, mainly when the user has “uninstalled” the app. 

 

The same profile can get an optin = 0 and a bounce = 1. As a matter of fact, a profile can be opt-out and uninstall the app. 

 

Reaction


If the value is equal to 0, then the user did not react on the notification.


If the value is equal to 1, then the user did react on the notification, that generates an app opening. . 


It may also contain clicks from some opt-out profiles, who were considered as an opt-in by the device when the message was sent. However, at this time, we didn’t have the information that they were opt-in as the application hasn’t been opened since. Then, they are not included in the target and reached session, as we only take into account the opt-in profiles. 

These profiles can become opt-in after the click.

 

 

If you have any other questions on this topic, feel free to reach out to our support via this form.

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