Standard Statistics - Push Notifications

In this article, you will find all the information about the standard statistics for push messages.

 

There are two types of statistics on our interface. Regardless of the statistics selected, only messages and campaigns that have received at least one sending over the time period are displayed.

 

  • "Statistics by time period" displays the statistics of the messages or campaigns sent over the selected time period, reporting only targets who are concerned by the selected time period and the indicators tracked over it.

  • "Global statistics" displays the statistics of the messages or campaigns created or sent over the time period, by reporting all the targets concerned whether they received the messages during the selected time period or not.

 

Two separate display methods for messages are available:

  • The time frame period: statistics of messages or campaigns sent during the period.

  • The lifetime period: statistics of messages or campaigns created during the period

 

 

KPI

Definitions

 

Target 

 

Number of users to whom the message was sent: 

  • system optin = Y 

  • token different from “ “ 

  • feedback less than 3

 

Test messages are taken into account. 

For recurrent messages, there is no notion of unique users. 

 

 

Bounces 

 

Number of users who did not receive the sent notification (number of feedbacks sent by distributors, which indicates that they were unable to deliver the message).

 

A bounce is a feedback sent from Google or APNS, mainly when the user has “uninstalled” the app. 

 

 

Bounce Rate

 

Number of bounces, compared to the number of targets. (bounce/target)

 

 

Reached

 

Number of successful messages, therefore received by the system. The way we calculate is target - bounce. 

 

Test messages are taken into account. 

For recurrent messages, there is no notion of unique users. 

 

 

 

Reached Rate

 

Number of messages received by the system (therefore not bounced), compared to the number of targets. (reached/target)

 

Clicks

 

The number of clicks that generates an app opening. 

Reactions can increase up to three days after the message is sent.

On interactive buttons, we count clicks only on action buttons.

 

Test messages are taken into account. 

 

It may also contain clicks from some opt-out profiles, who were considered as an opt-in by the device when the message was sent. However, at this time, we didn’t have the information that they were opt-in as the application hasn’t been opened since. Then, they are not included in the target and reached session, as we only take into account the opt-in profiles. 

These profiles can become opt-in after the click.

 

For unique sending, this is the number of clicks.

For recurrent sending, this is the total of clicks for the time period selected. Then, you can have clicks for the message sent before the time period selected. 

 

 

Clicks Rate

 

Number of users who clicked on the message, compared to  successful  messages (reactions/reached).

 

 

On the export, the data are calculated the same way as described previously.

If you have any other questions on this topic, feel free to reach out to our support via this form

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